Getting Started with Pay per Click Advertising (PPC)
Pay per Click (PPC) advertising can be a great way to drive targeted traffic to your website at a very reasonable cost. But it can also be a quick way to lose money. Many people start PPC because they...
View Article5 Tips for Adwords Success
Have you noticed that more and more of the Google search results page seems to be taken up by adverts? Paid (or Sponsored results) have always taken up a fair bit of space, but the recent changes to...
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10 Tips for Adwords Beginners
With effective SEO taking time to bring results, many businesses consider using paid search to boost their sales. And paid search usually means Google Adwords. If you want to give Adwords a try, here...
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Get started with Google Shopping campaigns on Adwords
Google Shopping adverts are those sponsored results you often see when you search on Google for a particular product. Previously known as product listing ads (and in the distant past, Froogle) these...
View ArticleThe biggest reason Adwords campaigns flop
One of the most common complaints I hear about Google Adwords is that “It’s Expensive”. Well, it certainly is if you don’t do it properly! But the most common reason Adwords campaigns fail has nothing...
View ArticleRemarketing – Not just for the big boys
I’m sure you’ve noticed that certain businesses seem to follow you all over the internet. Visit their website once and suddenly you’ll start seeing them everywhere. Sometimes you haven’t even visited...
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Google Shopping Tips– adjusting your bids.
If you use Google Shopping advertising for your ecommerce shop, then one of the trickiest decisions is deciding the correct bid for a particular item. Especially when the message from Google always...
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5 Reasons Google Shopping Adverts are a winner for small business
According to recent research, Google Shopping advertising has now overtaken traditional Adwords spending for online retailers. That’s no surprise to me – Google Shopping is a terrific way to get your...
View ArticleGoodbye Adwords, Hello Google Ads (and Smart Campaigns)
Google announced a big shake-up recently with Google Adwords (and a few other features) coming together and renamed Google Ads. They’ve been making a lot of noise about it – emails, notifications and...
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